Branding Style / Corporate Identity
A corporate identity or corporate image is the manner which a corporation, firm or business presents themselves to the public (such as customers and investors as well as employees).
Corporate identity is a primary goal of the corporate communications, for the purpose to maintain and build the identity to accord
with and facilitate the corporate business objectives.
The corporate identity is typically visualized by way of branding and the use of trademarks, but it can also include things like product design, advertising, public relations etc.. .
One day I was given a task for practice to create branding style or, as we can say, corporate identity.
I decided not to take some already existing company. So I thought that I could try to create something with my own logo.
I added a phrase that could describe the company. Or it can be called a kind of company slogan:
GRAPHIC & ART LABORATORY.
I think that after creating a company logo it is important to create a business card.
Minimalism is what is fashionable nowadays! Light colors and shades do not burden the eyes and attention of the client is focused on information.
Next, I created some items for work, which now have their own corporate identity and gift products with the company logo.
For example: badges (two color versions), CDs, caps, notebooks, pens, flash drives and even stamps for documents.
White-gray color spectrum with small elements in 3D color gradient style looks very harmonious and modern.
